How to price a small batch when you've never sold one
, 1 min read
Most first campaigns get pricing wrong in the same direction: too high, with too few options.
Start with who's buying
Before you think about your costs, think about the person paying. Someone who has never bought from you before is taking a risk. They'll spend less than a returning customer.
In our own early research, most people said they'd advance somewhere between ₹500 and ₹1,500 to a small brand they didn't know. That's a useful ceiling for your entry price.
Three tiers usually work
- An entry tier that's easy to say yes to. A smaller version, a single unit, or an accessory.
- The main tier. The thing you actually want to sell, priced below what it will cost after the campaign.
- A gift tier. Two units, or the main item gift-wrapped. Gifting is one of the strongest reasons people buy early in India.
Make early backing worth it
People are waiting weeks for something that doesn't exist yet. A real discount is what makes that wait feel fair. Price your campaign tiers below your eventual retail price, and say so.
Check the maths backwards
Pick the number that would make the batch worth producing. Divide it by your likely average price. That tells you how many backers you need.
Then ask the harder question: can you actually reach that many people in two weeks? If not, lower the goal. You can always raise more than you asked for.
Have something you want to make?