Journal
How pre-orders work, how to launch a small batch, and what we learn running campaigns.
2 min readHow pre-order crowdfunding works, and when you're charged
A plain explanation of reward crowdfunding — what you're paying for, what happens if a campaign fails, and how it differs from investing.
1 min readHow to price a small batch when you've never sold one
A working method for makers setting reward tiers for a first pre-order campaign in India.
1 min readWhy reward crowdfunding never took off in India
Several platforms tried between 2013 and 2017. Here's what held them back, and what's different now.